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What is the value of the Rennist online brand community to Porsche? Should Wiedeking listen to the Rennist brand community? Why or Why not ? Should he engage with them? If so, how?

Posted on February 15, 2020 by Adam

Porsche-The Cayenne Launch.

What is the value of the Rennist online brand community to Porsche?

Should Wiedeking listen to the Rennist brand community? Why or Why not ? Should he engage with them? If so, how?

Imagine you are a new Cayenne Owner. How does the Rennist brand community affect your Porsche ownership experience?

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