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Discuss the role of government intervention in licensing negotiations in general.List what each party is offering and what it hopes to receive.

Read Case #4: Metro Corporation Alliance Negotiation

then answer the following questions:

1. From the perspective of each party involved, list the following –

a. List what each party is offering and what it hopes to receive.

b. Identify the elements in each list that are a “must” and those with which flexibility may be shown and explain why.

2. Discuss the role of government intervention in licensing negotiations in general.

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