Human rights campaign report Assessment brief – Human rights campaign report
Assessment brief Human rights campaign report (40%)
Project brief Human rights organizations regularly design and carry out campaigns on various human rights issues, such as freedom of speech, refugees, humanitarian assistance, human trafficking, torture, genocide, LGBTQ, domestic violence, etc. These campaigns aim to achieve concrete results that have a real impact on people’s lives. They have goals and objectives, target audience and target media, key message(s) and tactics. They are disseminated through different channels – both ‘new’ media – online and social, but also traditional – press, television, radio, posters, leaflets, etc. as well as alternative media channels (e.g. use of theatre, comedians).
Your task is to choose an existing human rights campaign that is of interest to you and/or you are already familiar with and produce a report to evaluate it. In writing the report, please reflect on the following: Relevance o This is about the suitability or appropriateness of the campaign in relation to the behaviours or beliefs it seeks to influence. Here you can talk about its selection of goals and objectives. Effectiveness o Did the campaign work well? Efficiency o Was the way the campaign was conducted the best way to achieve its aims? Results/impact o What has happened as a result of the campaign?
The report should be structured as follows: an introduction explaining the campaign, main part (including discussion of relevance, effectiveness, efficiency and results) and a concluding section reflecting on wider significance for human rights campaigning. You are expected to reference any sources you use, but as this is not an essay the expectation is for a smaller number of texts to be consulted. A text that will be particularly useful and I strongly recommend you read while working on this assignment is: Boyle, E. H. et al. 2017. Making Human Rights Campaigns Effective While Limiting Unintended Consequences. Lessons from Recent Research. University of Minnesota: Research and Innovation Grants Working Papers Series (available for download as a PDF file here: https://www.iie.org/en/Programs/USAID-Democracy-Fellows-and-GrantsProgram/Grants/Grantees/Learni ng-Agenda-Questions#UM)
Self-evaluation form Group members What kind of challenges did your group encounter in working on this assignment and how did you overcome them? Please respond in no more than 100 words.
