Explain and analyze the factors influencing the development of aviation industry and the inter-relationships among operational and commercial areas of a commercial airline.

·         Demonstrate coherent understanding and application of the aviation industry, including its players, regulatory frameworks, and factors influencing the industry’s development.

2           Demonstrate the following skills and abilities

·         Explain and analyze the factors influencing the development of aviation industry and the inter-relationships among operational and commercial areas of a commercial airline.

It comprises 5 questions related to this case study. Each question comprises 2 parts.

The case study will be uploaded on BREO one month before the submission deadline

You need to answer each of these 5 questions bellow in approximately 400 words (+ or -10%) per question (about 200 words per sub-question). You must refer to the material uploaded on BREO and any other material that we have studied in “Introduction to the Airline Industry”. Any material used should be referenced.

You should support your answers with examples and frameworks that have been studied in “introduction to the airline industry” TAL033-1 during the second part of the Unit, and with appropriate referencing for any source you use.

Task

Read the material uploaded on BREO and answer the following questions

Question 1: In section 1.1 p.4 “The nature of the airline product”, the author states that “The demand for passenger air services is a derived demand”.

1.1    Using evidence in the section, explain what the author means by “derived demand”? More broadly, in what way has the “un-bundling” of the travel product changed the demand for air transport (200 words)

1.2    Explain with examples what factors would influence the number of passengers that travel by air in any given year? Use other parts of the case study and knowledge acquired during the course to answer your question. (200 words)

Question 2: In section 1.2 p. 5, the author states that “not all airlines are the same”…”quite different business models have emerged”

2.1 Describe with examples the different types of airline business models that exist today? (200 words)

2.2 What competitive advantage do these different models enjoy, and why? (200 words)

Question 3: : In section 1.2 p. 6, the author explains that some airlines have come to develop hubs “where passengers could transfer from one flight to another to fly between two points”

3. 1 Explain with examples the principle of an airport hub and how airlines operate flights to and from hubs? (200 words)

3.2 What specific resources would you find at an airport hub, and what are the advantages and disadvantages for an airport of operating as a hub? (200 words)

Question 4: In section 1.5, p. 10, the author displays in Figure 1.2 the profit and loss of the airline industry over the 2000 to 2017 period

4.1 Explain why the airline industry was struggling to make profits until 2009, but has been profitable since 2010? (200 words)

4.2 The graph shows that in 2008, the airline industry lost 30 billion Dollars. Explain why 2008 was such a challenging year for the airline industry? (200 words)

Question 5: In section 1.7, p. 15, the author states that “Boeing 787 and Airbus A350 aircraft offer seat-km costs that are almost comparable [to bigger aircraft] while offering the flexibility of being operated on thinner, longer routes or denser routes needing higher frequencies”

5.1 Explain what is specific about the design and manufacturing of the B787 and A350, in comparison with previous generation aircraft?

5.2 Explain using examples why airlines would operate these aircraft?

Instructions:

• The word count for this assessment in total is 2000 words, + or – 10%.
• Each question should be answered in approximately 200 words

·         Your essay should be uploaded on EMA by 10 am on the deadline date

• Late submission will not be accepted or marked.
• This coursework is subject to University Regulations, attention is particularly drawn to the regulations on late submission, CAAS and plagiarism.

It is recommended that your report complies with the following structure:

1. Title page: to include unit name, unit code, the title of the assignment, your name, and your student number.

2. Part 1 should answer question 1.1 and 1.2

3. Part 2 should answer question 2.1 and 2.2

4. Part 3 should answer question 3.1 and 3.2

5. Part 4 should answer question 4.1 and 4.2

6 Part 5 should answer question 5.1 and 5.2

7. List of references: please refer to the section below

8. Appendices: only use if they are appropriate and relevant. It might be sensible to put your core analysis into the main body and supplementary analysis into an appendix.

·         This coursework is subject to University Regulations, attention is particularly drawn to the regulations on late submission, CAAS and plagiarism

·         Coursework should be properly referenced using the Harvard Referencing System and should include a list of references. Students should note that correct referencing and bibliography are one of the assessment criteria. Please use the guide to referencing, below.

·         It is the responsibility of a student who registers for a UK programme of study to learn about the academic practices they are required to follow. I would recommend that you seek guidance on academic writing. The library resources have information to help you on the following webpages:

o    Guide to referencing: http://lrweb.beds.ac.uk/guides/referencing

o    Avoiding plagiarism: http://lrweb.beds.ac.uk/guides/avoid_plagiarism

Study Hub also provides assistance at the following web page: http://lrweb.beds.ac.uk/studyhub and http://lrweb.beds.ac.uk/studyhub/appointments. Study Hub is also available through BREO.

·         Ensure you fully answer the questions

·         Ensure your writing is very clear and succinct

·         Provide strong, reliable and up-to-date examples form practice to support your answers

We will be filling this section in together in class on Click or tap to enter a date. Make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

This is a case study related to the topics and previous case-studies discussed in class throughout the second part of the teaching of Introduction to the Airline Industry

You will be expected to relate the various topics discussed to questions asked and elaborate with examples.

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and estimate your grade before you submit.

Basic understanding of the subject matter with inconsistencies

Basic contexts described, some irrelevance of information presented

Good understanding of the subject matter

Basic contexts described with few examples given

Very good understanding of the subject matter

A range of varied and specific contexts described with multiple examples given

Excellent understanding of the subject matter

A comprehensive range of varied and specific contexts described with extensive examples given

Limited attempt made to relate principles and concepts to underlying theoretical frameworks and approaches

Little evidence of argument and mostly descriptive

Results unclear and unsuccessfully communicated

Argument attempted where appropriate but not fully developed

Good ability to identify strengths and weaknesses within the subject matter

Argument developed where appropriate but not sustained throughout

Demonstrates very good ability to identify strengths and weaknesses within the subject matter

Rigorous argument developed and sustained where appropriate

Demonstrates excellent ability to identify strengths and weaknesses within the subject matter and shows evidence of critical and investigative thought

Writing is confused and some points unclear, unnecessary grammar and spelling errors, some points unclear but still able to follow narrative

No use of headings and ineffective paragraphs

Basic vocabulary with a weak writing style

Good structure with a suitable flow, inconsistencies apparent

Largely well written with grammar and spelling errors evident, mostly clear clarity of expression

Attempt to use headings and paragraphs but effectively implemented

Limited range of vocabulary with few inaccuracies, writing style muddled

Very well written with few grammar and spelling errors, clear clarity of expression

Appropriate use of headings and paragraphs utilised but not always effective

Competent use of vocabulary with few inaccuracies and suitable style of writing

Extremely well written with excellent grammar and spelling throughout, excellent clarity of expression

Effective use of headings and paragraphs

Varied and accurate use of vocabulary and commendable style of writing

Adequate use of sources but not always relevant

Some evidence of academic and peer reviewed sources used

Good use of specific examples and/or case studies as evidence to support work

Clear evidence of academic and peer reviewed sources used

Very good use of specific examples and/or case studies as evidence to support work

Evidence of academic and peer reviewed sources used, sources reflect current academic and industry thought

Excellent use of specific examples and/or case studies as evidence to support work