Design and conduct a survey to determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour toward the FMCG product you analysed in your first assignment, i.e. Tide Pod, documenting your findings in a formal project report.
Your report MUST include sufficient methodological detail to facilitate replication AND specific recommendations for marketing teams in that product sector based on your key findings.
