1)Identify the key elements in Red Bull’s global marketing strategy. What are the factors that have helped Red Bull to build a successful global brand?
2) How does Red Bull approach the issue of standardization versus adaption? What are benefits and drawbacks associated with the respective strategies? Does the company think global and act local? Does it also think local and act global?
3) Provide a detailed overview of Red Bull’s current marketing communication mix. Assume the company aims to increase their sales volume in the short run. Which communication tool would you recommend the company to achieve this goal? Please justify your answer.
4)Discuss how the four components of the marketing mix affect each other with reference to the Red Bull case.
5) Please design a Guerilla-Marketing campaign for Red Bull. Be as creative as possible!Explain your campaign and provide a visualization (graph, photo, picture, etc.)G
