Two of the largest dairy companies, Borden and Dean Foods, have just filed for Chapter 11 bankruptcy. This is a concern for Chobani. Based on the information provided, the unit’s concepts and term, and your research, put yourself in the position of a marketing consultant brought in to the company to critically examine the campaign’s ability to meet its’ objectives, and then formulate a set of well-developed and supported recommendations related to the company’s senior leadership team. Focus on:
ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions.
ULO 2: Analyze how organizations build strong customer relationships and customer value through marketing.
The recommendation should be logically presented, well-supported, and thoroughly vetted.
Consider narrowing your search focus to find INDUSTRY REPORTS by using the research terms: “trends in the dairy industry” and “trends in the yogurt dairy industry”.
