Understanding customers and clients
Construct a marketing plan for the payroll function within your organization. The plan should consider aspects such as, benefits service expertise, communication method, human resource implications and service standards together with the personal skills necessary to implement such plan.
Learning outcomes:
- Evaluate a variety of management skills and select those appropriate to marketing payroll services.
- Construct strategies that will help meet customer needs and aspirations more effectively.
- Propose appropriate marketing of payroll services.
- Identify and manage the human resource considerations when marketing payroll/pension services.
Workplace: A small team of payroll administrators in a busy payroll bureau in the UK. (Company name: DTE)
Structure of the assignment:
Service marketing
- Setting marketing mix
- Marketing communications
- Marketing concepts
- Augmented product
Understanding Customer needs
- The payroll customer
- Customer requirements
- Service enhancements
Skills and considerations
- Personal skill set
- Influencing others
- Mobilizing the payroll workforce
- Management skills
