Aims and research questions;
This research project aims to analyze the extent to which South Korean hip hop is heard and perceived in western contexts and to explore recommendations on how western audiences are easily made aware of this. In order to achieve this aim, there will be a review of literature on market demands and a primary research will look to answer the following research questions:
– Are Western hip hop music genre fans aware of South Korean hip hop artists? Which artist is the most known in South Korea?
– What perception does western countries have on hip hop music? How is it different from South Korean hip hop?
– What recommendations can be given to South Korean hip hop artists to attract western hip hop fans?
