The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
Select 1 of the following in your community or surrounding area:
- Walk-in clinic, such as an urgent care facility
- Retail clinic in your local grocery store or retail pharmacy
- No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected
- The location of the facility selected
- The marketing used to bring in consumers to the facility selected
Write a paper that analyzes the market perspective of the facility selected. Ensure you:
- Describe the facility selected, including its location.
- Analyze the demographics of the consumers who use the facility selected.
- Include the cultural and generational demographics in your analysis.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
