Valuation
Part I – Kellogg Company
Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. Kellogg is part of the packaged foods or food processing industry. Use the information posted on Moodle/used in class and information found on Yahoo! Finance to answer all the questions in this part. The average P/E (ttm) for the packaged foods industry is 42.
- Calculate the cost of equity capital using the capital asset pricing model; choose the beta (either company or industry) which you believe results in the most realistic cost of equity capital.
- Calculate the firm’s value per share using the discounted dividend model taking into account growth and using the cost of equity capital calculated in #1 above.
- Calculate the firm’s value per share using the simplified leveraged free cash flow and the cost of equity capital calculated in #1 above.
- Calculate Kellogg’s value using the industry average P/E ratio and trailing twelve months earnings per share.
- Calculate the P/E ratio for Kellogg using its most recent fiscal year end earnings.
- Based upon its P/E ratio, what can you conclude about how Kellogg’s value compares to its industry peers?
Part II – Amazon
Amazon currently trades at a P/E of 138.
- Why do you believe Amazon trades at a P/E so much higher than Kellogg?