QUESTIONS:
1. Why are Johnson & Johnson’s baby products so important to the company, even though they don’t account for the majority of the company’s sales or profits?
2. What types of companies and brands have been able to capture market share from Johnson & Johnson in the baby products category? Why?
3. List and briefly describe the strategic actions that Johnson & Johnson has implemented in an effort to regain its lost market share in baby products.
4. Are there other strategies Johnson & Johnson could have implemented to avoid the 10-point decline in its baby products market share over time?
