The purpose of the briefing paper will be to highlight issues which company management need to consider, provide some background to the issues to enable directors and senior management to understand the situation, and provide possible ways forward for the company to deal with those issues.
Students can expect the matters to be covered to relate to both dealing with the current pandemic situation, as well as preparing the company for the return to normal business following the cessation of the current crisis. The matters covered will relate to topics explored during the course of the study period.
The assignment is to be no more than 3,500 words, excluding executive summary, table of contents, references (both in text and reference list) and appendices. Students are encouraged to include tables, charts and other visual content, provided it assists the reader to understand the content of the paper. As you are writing for a company’s senior management, you will need to ensure your writing is concise and clearly understood!
