As a team decide on a publicly traded company because it will offer the greatest amount of information on a company versus a privately-owned company. A suggestion is to start with the company website, industry articles, and the company’s FORM 10-K. After the publicly traded company is selected, then decide on a product line to research within that company. Do consider how available research materials will be for product and/or similar products before completing your selection.
Complete research on the following:
• Describe the details about the company (e.g. industry, mission, vision, competitors, internal and external customers, strengths, opportunities, threats (SWOT), and other interesting facts).
• Describe the product the team selected (e.g. what is the product and who are the customers, how has the product evolved).
