Critically evaluate a new geo-market expansion opportunity, internationally. Rationalize your new market choice, whether for a new country, a new multiple-country region (more complex) or specifically to a new city-only target abroad, e.g. from USA to The Netherlands, Russia to Southern Europe, or Kuwait to New Delhi through detailed market analysis. This will be achieved through the application of more recent research (present to 3 years old), in addition to older research in applying appropriate models and approaches, to create firstly, a highly detailed comparative macro market analysis between a host and new market.
