I. Purpose – To create a hip-hop page that covers breaking news and new music
Describe the purpose of your project, your goal, in one to two paragraphs.
II. Audience – Young white straight Males who like hip hop music.
Describe your target audience in one paragraph (e.g. age range, gender, interest group).
III. Platform – A trendy Instagram page dedicated to hip hop news. Especially since there are a lot of young people on Instagram who like Hip-Hop gossip
Describe your platform concept in one to two paragraphs.
Think of your “platform” as your home base, the online location where readers can access your social media content in one place.
Examples:
– a blog (e.g. tumblr, blogspot, etc.)
– a web page
IV. Theme – Music and young people are connected in many ways.
Describe your platform’s focus in one to two paragraphs. If you have research to back it up, in terms of recent data/statistics, you can include that here. For example, maybe there is a trend toward using social media in order to engage college students in health issues.
The focus can vary between one set theme or a variety of topics and themes.
Consider the following as you elaborate:
– What is the genre? (sports, music, more general…)
– What types of issues will be covered?
– Who is my main audience?
V. Projected Outcome(s)
Describe your expected outcome(s) when your project is complete (e.g. number of posts/articles, followers, likes, etc.). This does not mean that you are guaranteeing each outcome, just that it is a goal.
