Environmental management strategy and practice coursework.
Choose an organization like Asda, Greenpeace, Starbucks, etc. and compile a report in which you critically review the extent to which your respective organization adopts a balanced approach to performance measurement.
Report Structure
• Executive Summary
• Introduction
• Strategic Purpose
• Performance Measurement
• Conclusions
Further Guidance – Recommended Report Structure
Executive Summary – Provide brief overview of the findings on each section of the report.
Introduction – Compare relative company size (e.g., turnover, no. of employees) and main products/services. (N.B. It may be useful to construct a summary table showing key company characteristics).
Strategic Purpose – Compare and contrast differences in the nature, content, and complexity of different vision, mission, values, and strategic objectives of your organizations
Performance Measurement – Summarize the key theoretical components and principles of a balanced scorecard and then discuss differences and similarities in the type of strategic and operational performance measures and targets set by your different team member organizations. [e.g., Do financial measures dominate? What quality or customer satisfaction measures are used? Are performance targets set for learning & growth, or internal process efficiency?]
Conclusions and Recommendations
o Is your organization using a balanced scorecard approach? Is it effective?
o Do you consider your organization has a ‘balanced’ approach to performance measurement?
o Does your company require to make improvements in relation to its performance measurement system? What recommendations would you make?
o What are the barriers organizations face in developing more balanced performance measurement systems?
