Start by reading Chapter 11(attached). Then, concentrate on all the terms and ideas given to you in this reading. Think about the ones you use often…..and why. Think about the ones you do not use……and why.
Formulate your overall philosophy of metrics. For example, what is your relationship with metrics and how do you feel about their role in social media and digital marketing? Or, how did your feelings about metrics take shape and how does that influence your engagement with them now?
How does digital marketing ethics fit in to your philosophy?Again, many of you will be exposed to metrics in several other classes. But, it is truly important to investigate your philosophy of them in order to know how they can best serve the real estate industry.
