1.Discuss and/or describe how three of these core elements are used in strategic planning: finance (including efficiency/productivity), quality and value, current and planned mix of products and services, current/proposed strategies, and human resource management. Give examples or explain the importance of each.
2.One of the most significant contributions to the strategic planning process that the marketing function can make is an understanding of the world in which it competes. That understanding is the result of several activities: customer analysis, market analysis, competitor analysis, and product/service analysis. Pick one of these and explain how you would carry out the analysis.
Posting your discussion:
For graded postings, your discussions should address the questions you select. For each question answered, a response should have a minimum of 200 words. You must post first before you can see other student postings. Initial discussion posts should be substantive, using material from the textbook or module reading. Do not merely excessively quote the book. Include at least 1 in-text citations, then provide references for those citations at the end of the posting.
