The main focus of the paper is to gain a through insight of the financial performance of Alaska Airlines, by performing a financial analysis of the company. Locate the 10 k annual report for the last three consecutive years, and analyze the financial performance of the company by calculating and analyzing various ratios. The paper should at least include the following subjects:
-Executive Summary
-Introduction
-Company Background
-Financial Ratios
-Profitability Ratios
-Gross profit margin
-Efficiency Ratios
-Liquidity Ratios
-Analysis
-Analysis of Income Statement
-Analysis of Balance Sheets
-Analysis of Cash Flow Statements
-Forecast / Future Outlook
-Conclusions and recommendations
-References
-Appendix
