TASK 1 and TASK 2 structure
Task 1 Using an organization of your choice (boohoo group plc), identify and critically evaluate PESTEL factors influencing the success of their digital marketing campaigns. Use relevant theories to illustrate your answer. (30 Marks) 800 words +/- 10%
- P1 Introduction on digital marketing strategy with according literature back up and reference.
- P2 Brief introduction about the chosen organization and what digital platform are they using (include details such as year it was born, current market share, what industry actives in …)/ reference
- P3 Briefly evaluate how generally, PESTLE will have an impact on the digital marketing campaign in regard to the market/industry- how it is used to analyze the macro-enviroment (theoretical arguments) /reference
- P4 Political factor: – a short and brief theory using one of the following perspectives
(KOTTER, ARMSTRONG, or KOTLER) + examples /reference
P4.1 apply and evaluate the political factors for the organizations digital marketing
campaign with reliable arguments.
- P5 Economical factor: – brief theory and few examples on what it refers to /reference
P5.1 apply and evaluate the economical factors for the organizations digital
marketing campaign with reliable arguments.
- P6 Social factor: – theory on what it is and examples /reference
P6.1 apply and evaluate the social factors for the organizations digital
marketing campaign with reliable arguments.
- P7; P7.1 Technological factor-same structure as for the above factors
- P8; P8.1 Legal factor- same structure as for the above factors
- P9; P9.1 Ecological factor- same structure as for the above factors
- P10 Conclusion and recommendation for BOOHOO’S digital marketing campaign in terms of the PESTLE analysis.
Task 2 Critically evaluate and analyze the effectiveness of the social web for building brands. Compare two organizations of your choice to demonstrate your arguments. (30 marks) 800 words +/- 10%
STRUCTURE
- P1: Introduction on social media Platform. What is social web. What is Brand. /reference
P1.1 How generally / overall, the organization is using social web to create brand
Awareness /reference
- P2: Evaluate and analyze how and what is Boohoo organization using Social web to create / maintain brand awareness and brand loyalty and also compare with another organization /reference
- P3: Your evaluation and conclusion of the effectiveness (your chosen organization) of using social web to create brand awareness with your justification /reference.
Task 3 Critically analyze how modern organization Integrate traditional marketing with digital marketing to achieve strategic objectives. Provide four advantages and four disadvantages for traditional and digital marketing. Illustrate your analysis with relevant examples and Marketing theory.
