Assessment is by one assignment, a critical essay of 6000 words (100%) which integrates theory and practice. The assignment must include a clear structure with an abstract, a list of references and, where appropriate, appendices and diagrams. You must make appropriate use of journal articles and texts. References should follow the Harvard system. The assignment should contain: 1. A critical literature review of key theories of how strategy is developed and implemented, and the relationship between strategy, innovation and change 2. A critical analysis of selected strategic processes within your organisation, or an organisation of your choice, related to relevant theories 3. An assessment of the extent to which people within the organisation are engaged with and contribute to a selected strategy 4. Recommendations about how strategic processes within the organisation could be improved. To preserve confidentiality, please anonymise the organisation or organisations you discuss in the assignment, eg by calling them Company X, or Governmental Organisation Y, or International Organisation Z. Similarly, where you write about private individuals, call them manager A, or leader B. Percentage Distribution: Literature review should be 40-50% Process analysis 30-35% Contribution 15-20% Recommendations 5-10% IMPORTANT: Company Focus must be either tourism consultancy firm, a tourism or hospitality (Event) organisation or it can be Bosch Automotive Company. I donfkt’t mind any – up to the writer to choose 🙂
