Task 1 : P1 Select a brand for research from the areas given Evidence: Compile resources and information about the brand. Task 2: P1, P2 Collection and review of information related to the topic. Research from books, internet about the brand selected; collect information pictures and graphics in describing the brand. 1- About the brand/design studio. from website 2. Product profile- by observation and advertisements 3. Description of visual merchandising, store’s appeal, seasonal variations 4. Unique selling factors-by browsing through websites, books journals Evidence: Continued compiling of draft written report. Preparation for power point presentation. Task 3: P3, P5, P6 Organization checklist of information collected: 1. Introduction 2. About the brand/design studio 3. History of the brand 4. Mission and vision 5. Organizational Structure and chart, location, origin, marketing strategy 6. Product profile and strategy 7. Opinion of the clients/target group 8. Your view/interpretation of the brand design studio 9. Conclusion 10. References Evidence: Completing written report of about 1500 words including resource information, pictures and reflective comments of own research. Compiling bibliography Task 4: P7, P8 Prepare a power point presentation with minimum of 10 slides highlighting the introduction to the brand, history, products, strategy followed by the company and references. (include pictures) Evidence: PP submitted and Written report with List of references submitted on Turn it in – Moodle
