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VRIO competitive advantage over local electric carmakers in China. How can these contribute to Tesla’s success in China?

1a) To enter foreign market, the MNE must process some sort of ownership-specific advantages. What….
Resources & Capabilities (RBV) ownership advantages can give Tesla Motors a….
** Need to categorise of SCA (Sustained Competitive Advantages) into :
Oa (Asset-based advantages), Oi (Institutional advantages) & Ot (Transactional advantages). VRIO competitive advantage over local electric carmakers in China. How can these contribute to Tesla’s success in China? (20 marks)

1b) Appendix : Motivation / Location-Specific Advantages:
* Market-Seeking
* Resource-Seeking
* Efficiency-Seeking
* Strategy-Asset Seeking
* Resource and Efficiency Seeking
* Market and Efficiency Seeking

4 Factors reasons to choose Shanghai, China to set up their factory:
– Resource -based view
– Network theory
– Industry agglomeration
– Institutional-based view

OLI Model:
– Ownership advantages
– Location advantages
– Internalisation Advantages

1c) Need to use VKE (Vertical Knowledge Embeddedness) as a Global Value Chain for MNE structure in this report (relate to 1a).

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