For the capstone project, you will create a business plan for a hypothetical start-up company using the scenarios provided below. In the business plan, you will need to demonstrate the integration and synthesis of competencies in all domains required for your degree program.
SCENARIO
Select the business plan scenario assigned to your degree program from the list below:
Information Technology Management Majors:
Develop a business plan for a start-up company that sells computer services, equipment, or software. Select the type of products that the company will offer. The products can be real or potential.
Marketing Management Majors:
Develop a business plan for a start-up company that provides some type of marketing product or service (e.g., advertising campaigns, sales, online promotions). Select the type of products or services that the company will offer. The products can be real or potential.
Accounting Majors:
Develop a business plan for a start-up company that offers some type of accounting service. The type of services offered could include bookkeeping, auditing, tax preparation, accounting software, or some other type of current or potential service.
Finance Majors:
Develop a business plan for a start-up company that offers some type of financial service. The products or services provided by the company might include banking, financial planning, investments, stockbroking, mortgage lending, etc.
Management Majors:
Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product.
Human Resource Management Majors:
Develop a business plan for a company that offers human resources products or services. Examples might include a temporary or staffing agency, a benefits consultant, a training company, etc.
