A simple personal assessment of the Pitch Process which examines the practical application of the theory we have discussed during the term to the advertising process you have experienced in the pitch. This is not a personal assessment of the interaction of you with your teammates. Rather it should demonstrate a knowledge of the theory you have been exposed to during the term and how you understood its application to the process of the pitch. No academic references are required. No reference lists. Word count 1000 words.
