TYPE OF QUESTIONS
• WHAT COMES TO YOUR MIND WHEN YOU THNK ABOUT ISLAMIC BANKING? — GENERATE A TABLE OF ASSOCIATIONS (negative and positive) DO NON-ISLAMIC BANKING CONSUMERS/PARTICIPANTS EXPERIENCE A SORT OF PSYCHOLOGICAL IMBALANCE — HOW DOES THIS IMBALANCE MANIFEST/HOW DO THEY PERCEIVE/EXPLAIN IT? DO THEY STRIVE FORA BALANCED STRUCTURE? — ARE THEY WILLING TO ADOPT ISLAMIC BANKINGMHYMHY NOT? — WHAT MAKES THEM ADOPT IT? HOW DO MUSLIM CNSUMERS WHO ARE WITH ISLAMIC BANKING PERCEIVE THOSE WHO ARE WITH CONVENTIONAL BANKING? — WHAT DO THEY THINK ABOUT THEIR CLOSE FAMILY AND FRIENDS WHO DON’T/HOW DO THEY EVALUATE THEM? — DO THEY TRY TO CONVINCE THEM? — ;/,VIL-AlAmilEcXeplAtNAllONS DO THEY USE TO PERSUADE THEM TO CHANGE THEIR NEGATIVE ATTITUDE TOWARDS — IS THERE A SENSE OF SOCIAL IDENTITY? IN-GROUP (US) VS. POUT-GROUP (THEM):
BASED ON ALL THE RESULTS, AS MARKETING MANAGERS WHAT PRE-SUASION STRATEGIES/TACTICS CAN WE USE TO CHANGE CONSUMER BEHAVIOR TOWARDS ISLAMIC BANKING? • WHAT PERSUASION STRATEGIES/TACTICS CAN WE USE TO CHANGE BEHAVIOR?
