Examine a company or industry that has faced or is currently facing a crisis (or that is grappling with an
issue, which threatens to become a crisis.)
Students should compare specific events and analyse the response of the organization, explaining how
they (organizations) handled or should handle the crisis. If students are analysing a company with a specific
issue they should explore how the issue could lead to a crisis and how the company should act to prevent
it. In the light of the current COVID situation, students, for example, could discuss the impact of the
epidemic on a company/ industry (from their country/ region) in terms of the different dimensions of crisis
like political, economic, social, cultural and ecological.
Students can also discuss a country/region specific conflict/crisis situation and its resolution. It should be
discussed in terms of the different stages/phases of crisis communication as discussed in the class.
This assignment will be in two parts:
Part 1: A PowerPoint presentation summarizing the crisis communication & management strategy. To be
presented in class for app.15 minutes
Part 2: A written Report
The presentation will be worth 20% of the grade for the assignment. Grading criteria standard are provided
below
Your report should:
Present a thorough analysis of the situation rather than a description. All the stages/phases of the
issue/crisis with a timeline should be analysed. Major causes for the issue/crisis to occur in the first place
should be explained. Brief historical perspective will help to explain the situation. Results/ consequences of
the crisis on the different aspects of the company/ country (and/or the region) need to be critically
examined. Importance of timely communication with different stakeholder groups needs to be discussed in
detail.
All sources should be properly documented, using the Harvard Referencing System. Copy- paste
material would not be accepted.
The project report should be 5-6 pages in length (app 3000 words). It would be worth 20% of the total
grade. Grading criteria standard are provided below
