Keeping employees motivated is an important element of leadership and organizational behavior. In this course, you’ve learned about how employee morale is vital to a business’s success. In a 2500 to 3000-word essay, research a case study of a company attempting to increase or maintain employee morale. Dissect these examples through the lens of an appropriate motivational theory from the course. Evaluate whether or not the initiative was successful in your opinion, and propose what you might have done differently and why.
For example, in 2013, LinkedIn gave each of its employees an iPad mini as a gesture of gratitude for employee contributions to the company. What motivational theories apply to this example? What was LinkedIn trying to accomplish through this gesture? Do you believe it was successful? Why or why not? What, if anything, would you have done differently and why?
Remember to research your own example and create your own evaluation (please do not use the LinkedIn example above).
Sources
You may refer to the course material for supporting evidence, but you must also use at least five credible, outside sources and cite them using APA format. This includes lessons you use as sources (including the lesson title and instructor’s name). Please include a mix of both primary and secondary sources, with at least two sources from a scholarly peer-reviewed journal.
• Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
• Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use sites like JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)
