In this assignment, we have to explore an investment idea which is a glamping style hotel with fancy camping cabins, tree house cabins and luxury cabins. This investment idea requires research and a write up justifying why it is a good business idea. Research is required on market share and target market segment, an Ansoff matrix must be used to show which category this business idea falls within. The investment must utilise a total sum of USD80m which must be showcased in the financial model, how much it would roughly cost to start the business investment and a short 5-year financial growth financial model. The advantages and disadvantages of the business idea must be researched. References are required for marketing theories used and general references throughout the text researching the viability of the glamping idea. A time scale must be generated showcasing key activities that would be required to take place leading up to the launch of the business.
