Discuss
Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is guiding your decision.
Response
In your response. choose at least two (2) other marketing situations and determine the marketing concept your peer’s decision falls into. see: FIGURE I 20.1 Sustainable Marketing (Kotler & Armstrong. 2018). Describe the issue through the lens of the sustainable marketing concept. How might this perspective change your recommendation?
Keep in mind, ethical discussions can stimulate strong feelings and heated debate. Because this is a classroom, all posts must be scholarly: respectful of diverse opinions, and open to follow-up questions and/or disagreement: related to the course materials: motivated to advance the discussion of issues related to course materials rather than personal beliefs: delivered in normal tones, and in a non-aggressive manner.
