Description
Completion of this assignment will address the following learning outcomes:
1 Analyse and critically comment on the role of effective marketing in order to achieve organisations objectives.
2 Critically evaluate the organisations current markets and/or sectors within which it operates.
3 Evaluate contemporary marketing techniques and their use in Global and International markets.
4 Critically examine skills of a marketing manager and analyse their role in the effective management of the marketing team.
5 Critically assess the impact and value of a brand from a number of different stakeholder perspectives.
6 Differentiate between an organisations marketing campaigns in different international markets.
