Analysis of the economics underpinning hotel occupier (overnight guests) market trends (2010-2020): those are business and leisure travellers with trends measured from
+ international arrivals (airport data) growth analysis over 5-10 years London vs Paris – CGAR analysis;
+ city market share (how many visitors London VS Paris have attracted in comparison to their regional destination;
+ travellers spending patterns trends – do they spend more in Paris or London;
+ what is the travellers demographics (Asian, Gen Y/X) – London VS Paris;
+ has the international and national trend trend been growing at a stable rate, CGAR analysis;
+ % between business and leisure travellers segmentation – which of the two has seen a growth;
+ ADR/Occupancy/ RevPAR analysis – occupancy and ADR will reflect the general strength of the demand side (5/10 year trend) – can look analyse GDP vs RevPAR, again London VS Paris
