As a newly promoted Senior Services Manager, you are required by the Board of Directors to write a report to revitalize the organization’s services marketing strategy/procedure highlighting services marketing as an organisational function and a set of processes for identifying, creating, communicating, and delivering value to customers and for managing customer relationship such that benefits accrue to the organisation and its stakeholders.
Citing appropriate service marketing models, frameworks and theories, evaluate the design and development of the current services marketing strategy and proffering solution to any issue identified in your analysis.
