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Evaluate the present strategy for Guard and Sung’s and King’s proposed strategies. How should the promotion money be allocated? Should investment-spending market tests be run first? Why? Explain.

Posted on March 23, 2021 by Shady

Question:
Evaluate the present strategy for Guard and Sung’s and King’s proposed strategies. How should the promotion money be allocated? Should investment-spending market tests be run first? Why? Explain.

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