Starbucks pledges £7m to develop ‘fully recyclable and compostable’ cups Coffee giant Starbucks has committed $10m (£7m) to bringing a fully recyclable and compostable cup to the market within three years. The move came after a decision by the company to honour a decade-old pledge to introduce 100 per cent recyclable coffee cups.
The move marks the third such commitment made by Starbucks to move towards recyclable cups. In 2008 Starbucks boldly told the world it would work on switching to a 100 per cent recyclable paper cup. Today it finally committed money to that effort.
In a statement, Starbucks said: “No one is satisfied with the incremental industry progress made to date, it’s just not moving fast enough. So today, we are declaring a moon shot for sustainability to work together as an industry to bring a fully recyclable and compostable cup to the market, with a three-year ambition.”
Please see below links for full article and further reading.
Starbucks pledges £7m to develop ‘fully recyclable and compostable’ cups. Available at: https://www.independent.co.uk/news/business/news/starbucks-new-recyclablecompostable-cup-campaign-latte-levy-plastic-a8267471.html
Question
Considering the case study above or your chosen organization, select any two drivers for change discussed in the module materials.
Critically evaluate how they are currently impacting upon strategic decision-making and other activities (commercial or operational) of Starbucks or your chosen organization. Your discussion should include:
• Drawing upon appropriate sources of information, discuss the nature of the pressures for change brought about by your two selected drivers
• Provide a critical evaluation of the organization’s current response
• Recommend how the organization might enhance its response over the next decade
