Develop strategic proposals for a substantive change to a substantial element of the current strategy to cope with the extraordinary circumstances forced by Covid-19.

Conduct a detailed analysis of the business environment for Primark using a PEST(EL) analysis.

Conduct an in-depth analysis of the business model and the business strategy for Primark.

Develop strategic proposals for a substantive change to a substantial element of the current strategy to cope with the extraordinary circumstances forced by Covid-19.