Description
Using the provided Pret Case Study – answer the following questions using the provided template (File called: “Assessment 2 – Strategic Management – Response Template”) available on Blackboard in the assessment folder (the template has a guidance note explaining how it should be used).
LINK TO CASE STUDY
Question Word-count Weighting
1. What were the industry structure and strategic choices that enabled Pret to survive prior to Covid?
600 30%
2. How has the Covid-19 pandemic impacted Pret’s business model?
600 30%
3. Which strategies would you recommend that Pret could follow to gain UK market share?
600 30%