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Can and should psychology be used in this way? Can we predict and control macro behaviour like voting intention using questionnaires?

For the 2016 US Presidential election, won by Republican Donald Trump, the company Cambridge Analytica used data collected via the social networking site Facebook to establish which individuals in key states for the election were most likely to switch their votes to the Republicans. With this knowledge they were then able to target campaign marketing […]

Evaluate yourself and illustrate, to what extent, you can be a successful entrepreneur.

PART I (50%): Using the Business Model Canvas to visualizing the resources needed for a new business opportunity that you’ve identified to develop a new start-up venture based in the UK. PART II (50%): Evaluate yourself and illustrate, to what extent, you can be a successful entrepreneur.

Create a responsibility matrix for the WAG expansion project that you have just been hired as an Assistant Project Manager.

MANAGEMENT For this assignment, create a responsibility matrix for the WAG expansion project that you have just been hired as an Assistant Project Manager. You will be using the RACI matrix design that you learned about in this module to assign responsibilities. As you might remember, the project is for an expansion of the shoe […]

What benefits do airline customers seek when they buy air travel tickets?

Marketing in Action: Low Cost Airlines Take Off Airplane on runway showing partial fuselage and one wing and an engine with sunrise in the background.Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines Take Off. Links to an external site.In M. Waters (Ed.), […]

Why does the unemployment rate not shrink continuously in a worldwithcontinuous technological progress.?

Question 3. Answer 4 parts, out of 8 parts in this question. if you answer more than 4 parts, the first 4 parts will be considered for marking. (40 marks) a) Consider a scenario where the Bank of England forecasts the UK economy will be overheating and is attempting to slow the economy down using […]

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