With regard to the advertising campaign creative critiques/analysis, your report/coursework submission needs to address the following FOUR areas for EACH campaign:
What might have been the nature and content of the creative brief (relevant for the critique element) and what are you proposing for the creative brief (if you are undertaking the creative concept option).
What do we know about the effectiveness of the campaign? (as part of a critique element)
What is there to admire about the campaign and why? (part of the critique element)
What is distinctive about the campaign? (for both critique & creative options)