Assessment Instructions
CORPORATE EVENTS INSIGHTS
You have been commissioned by the magazine “Special events”, for their upcoming special edition themed ‘Corporate Events Insights’. They have asked you to write a feature article on “Current Issues in Corporate Events”. The magazine readership is primarily comprised of event and corporate meetings professionals, as well as a wider hospitality sector audience.
Your article should explore ONE current issue currently being experienced by the corporate event sector. It should highlight the scope of the international corporate events industry in terms of scale and size, product offerings and innovation in design. It should analyse how these factors satisfy the varied requirements of the business traveller. Your article should draw upon appropriate theory, terminology and examples selected from event practices at an international level.
