1) Select 1 print media for a non-commercial product/service/publicstance that contains atleast 4 source or message factors.
●Non-commercial pertains to the “selling” of a product/service/publicstance that hasno direct monetary value attached to it.
●The media spot must pertain to one of the following:climate change, anti-raciststance, or COVID-19 related issues.
●Media pieces can be a print ad or social media imagethat can be copied to the finalPDF paper format.
●Selected media spot must be one that was created withinthe last 5 years.2) Copy/Paste the print advertisement to fit one page3)
Write a 3-pages single-spaced paper that analyzes the selected media spota. The analysis should identify in bold font the sourceand message factors and thenexplain how they are conveyed in the media spot (1/2-3/4of the page of writing)b. Profile the target audience for the media spot:age, gender, and any other relevantaudience characteristics (e.g., political affiliation).(no more than 1/2 page)c. Explain how you would improve this media piecevia altering the source/messagefactors so that the target audience will process themessage via the central route of theElaboration Likelihood Model. (1 page of writing)d. Explain how the target audience will process your“improved” media spot via ELM (1page)e. The writing component should be exactly 3 pagessingle-spaced.4) Submit the 4-page document (1 page for the printmedia and 3 pages of text)
●Grading will be based on how well the identified sourceand message factors areexplained; clear articulation of ways to improve onthe advertisement; accurateapplication of ELM, correct usage of the relevantconcepts and terms; connecting theselected advertisement to relevant concepts and theoriesin the analysis; and clarity ofwriting.
