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What is the projected loyalty value that the proposed loyalty program would generate from your target customer segment in the first five years?

What is the projected loyalty value that the proposed loyalty program would generate from your target customer segment in the first five years?

If the criterion for going ahead with your proposed loyalty program is positive loyalty value from the target customer segment in the first five years, would you decide to move forward with it? Why or why not?

Assume the following:

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