(75 marks): Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation. The infographic will be accompanied by a full reference list and should provide insights on the following 3 areas:
Opportunities and challenges that the chosen organisation faces when utilising digital channels (MLO1); (linked to the concept)
The roles that different business functions (e.g. marketing, finance, HR etc.) have played in the organisation’s attempt to deliver a successful digital operation (MLO2); (linked to the concept)
Issues surrounding customer privacy and security that the chosen organisation may face when engaging in digital business (MLO4).
Example :
