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Is it ethically permissible for charities to appeal to people’s emotions in their advertising? Are there any impermissible uses of such emotional appeals?Discuss

The essay topic is “The use of advertising by charities to support fundraising” and the question I need to answer is: “Is it ethically permissible for charities to appeal to people’s emotions in their advertising? Are there any impermissible uses of such emotional appeals?”

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