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Discuss why you think the spokesperson is a good or bad choice for the “message source” and impact on attitude.

Description

1-Find an example of an advertising or social marketing campaign that uses a celebrity as a spokesperson. Discuss why you think the spokesperson is a good or bad choice for the “message source” and impact on attitude.

2-Use an advertisement to describe how a brand is using self-concept in the promotion. Include a link to the video or upload a PDF of the ad with your post.

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