you are required to prepare a Brand Audit report. Brand Audit is a comprehensive examination of a brand in terms of its sources of brand equity.
Your project is to select a real brand (new or well-established) which has a presence in UAE and conduct an audit for that brand. You would be required to have access with the company so that you could get a briefing on their situation from someone in a position of responsibility. It would add value to your work if you would have access to some of their data on brand-building issues they are facing. The brand could be a service or product and / or profit or not for profit category. As part of this project you will be required to conduct customer surveys or depth interviews or focus groups to gain insights.
