Read the description below and analyze carefully. Answer the questions provided and submit as a PDF on this platform.
You own a record shop based in Montreal, Quebec focused on retro style music products for cool, modern living for millennials. You sell both records and music players that are bluetooth compatible. The shop has both a flagship store and also an option to buy online. Music sold is focused on local musicians and artists on the rise. You are new to the market and want people to discover your business, so you’re offering a 15% discount for both in person and online shopping.
Answer the following:
Who is your primary demographic? Why?
What interests might your audience have? List 10.
What is the primary platform for your audience? What is the secondary platform?
What portion of the audience funnel will you focus on? Why?
