History of the Company & Current Status — A. When was the organization founded, why and by whom? Discuss unusual history associated with the organization. B. Is it privately or publicly held? C. Who are its top executives in terms of experience, academic credentials, diversity, etc.? D. Discuss the organization’s Business Model? E. What is the impact of globalization on this organization? F. Other information?
II. Identification of the Industry and the Competitors – Provide NAICS code. Identify and discuss direct competitors. Compare competitors.
III. Analysis of the Macro-Environment
A. What political/legal forces affect the industry?
B. What economic forces affect the industry?
C. What social forces affect the industry?
D. What technological forces affect the industry?
E. What are the threats and opportunities facing the organization?
