Share an example of a marketing technology application you have personally encountered. If you can’t come up with a personal example or haven’t had experience with this, then do some research on other possible marketing technologies. Articles can be found using Google but ideally something academic from the Library Resources or a business journal/website would be best. In short, summarize the example you came up with or the article you researched. Now relate the article/example you chose to how this specific technology application applies to the marketing environment and the overall customer experience. In other words, how does this use of technology accomplish marketing and increase the user’s experience or perception of the product/service?
